The Trans Am Super Fan
- under 18 7.4%
- 18 – 39 30.8%
- 40 – 60 40%
- over 60 21.9%
- male 79.3%
An affluent, educated fan base.
- 49.8% of Trans Am fans are professionals or hold managerial positions
- 70.7% have a college degree
- 23% hold a graduate degree
- 88.9% make over $50,000 per year with a median income of $108,000.
Opinion leaders and decision makers.
The Trans Am super fan serves as an advisor to friends, family and coworkers for automotive purchases.
For every fan reached, on average, 32 others are advised on:
- Car, Trucks, SUV’s
- Batteries, Brake Pads, Mufflers
- Oils and Lubricants
- Performance Accessories, Spark Plugs
- Tires, Wheels and Tools.
Reach that matters.
85.8% of fans serve as the heads of household, making decisions on high-involvement automotive purchases.
